As an arrowcreek real estate agent, you know you have to do lots of marketing. Also known as prospecting, you have to put a significant amount of time and energy into this practice to keep clients and deals rolling in. Here are some of the best options for marketing for realtors.
Use your website or blog to offer a free market report for some informative e-book that visitors can download after entering their name and e-mail address. Once a potential prospect does this, they get on your auto-responder list and get periodic e-mail updates. In this way, they will have opted into your mailing list and are happy to receive the information and offers you send in your e-mails.
Auto-responders can be implemented onto your website using various forms of software. These are simple enough to install and operate. You write the e-mails and the software send them to your mailing list on the dates you select. Make sure that your e-mails are full of advice and useful tips. This is going to make it more likely for potential prospects to contact you for more information or to view any of the listings you have available.
Optimize Your Website
If you haven’t done so already, make sure that your site and any e-mails that you do send can be viewed comfortably on all kinds of devices with all different screen sizes. Many of your e-mails are going to be opened from a tablet or a smart phone. Make sure that your website looks great on all kinds of devices. You don’t want potential clients leaving your page because it looks like something that was set up 20 years ago.
Print Marketing for Realtors
Even though it is important to have a website, e-mail list and of course, social media accounts on which to keep in touch with your various previous clients and potential prospects, don’t discount the value of print marketing. There are still some people that are not on the Internet.
These people might include senior citizens who are getting ready to sell a home, or there are simply people who like to have something that they can hold in their hands. When they can see a postcard with a beautiful picture of a house that appeals to them they are more likely to want to call you to book an appointment to view that property.
When you create postcards or other print marketing with the help of professional photographers you create statement pieces that many people will find catch their eyes right away. Make use of sending postcards regarding your just sold listings as well as print materials regarding local market conditions.
Marketing for Realtors is essential to your success. You have to spend some money on your marketing and advertising, but the best marketing is the marketing that does most of the work for you so that you can free up time to show properties and acquire new listings. For more information visit this excellent example of marketing for realtors.